Academic Marketing Projects: Virginia Commonwealth University

Digital Marketing Course: Case Study Analysis - Facebook

  • I analyzed the case study “Facebook – A Titan of the Digital Age.” I evaluated Facebook’s current business success and future growth potential using financial and customer related metrics such as CLV, CPC,CPA, and ROAS, conducted a situation analysis to assess potential risks, and develop an 18 month marketing strategy for Facebook to .

View Case Analysis

Integrated Marketing & Communications Course: Abercrombie & Fitch Marketing Plan

  • I developed a marketing plan for Abercrombie & Fitch which focused on increasing digital sales by launching the brand on TikTok shop, strengthening brand engagement through TikTok campaigns, and promoting the A&F rewards program to increase sales, brand awareness, and customer satisfaction.

    Key Elements Used:

  • Situation Analysis

  • Branding Strategy

  • Marketing Objectives

  • Media Plan

  • Target Market

  • Budget Plan

  • Evaluation Plan

View Marketing plan

International Marketing Course: Case Analysis “Walmart in Germany”

  • I developed a case analysis evaluating Walmart’s failed expansion into the German market. I analyzed the German business environment, cultural differences between German and American consumers, and competitive market conditions, while proposing strategic solutions using the marketing mix framework to help Walmart better adapt to the German market.

View Case Analysis