December 2024 -January 2026

Content Creation

I developed branded content, such as graphics, informational videos, and interactive posts across the chapter’s social media platforms (Instagram and TikTok) to promote recruitment and increase awareness among potential new members.
I utilized Pinterest and Canva to design mood boards, outfit inspiration guides, and visuals for recruitment themes for chapter members.

Recruitment Marketing Funnel Strategy

I created a recruitment marketing funnel strategy to help guide recruitment marketing efforts and map the journey of potential new members through key stages including: awareness, consideration, conversion, and retention.

Recruitment Trainings

I developed and led recruitment training sessions for over 50 members to prepare them for recruitment events and could provide a positive experience for potential new members.
I designed presentation materials using Canva.
Trainings covered:
Recruitment Strategy
Communication Guidelines
Mock Recruitment Practices
Chapter Values Review

Recruitment Budgeting & Financial Management

I managed the budgeting and financial planning for recruitment events. I tracked expenses for decor, apparel, and event supplies using a budgeting spreadsheet to ensure spending remained within the allocated $3,725 budget, while monitoring purchases across multiple recruitment events.

Marketing Content Calendar

I developed a social media content calendar to organize and plan recruitment related content.
The calendar included planned Instagram posts, stories, TikTok videos, graphics, and member testimonial content to maintain chapter visibility leading up to recruitment weekend.

Noor Elghazi